COME DECEMBER 1 and all leading international cricketers will be seen sporting red ribbons to mark World AIDS Day in their upcoming matches. An initiative of Think Wise partnership which is a joint initiative between the International Cricket Council (ICC), UNICEF and Global Media AIDS Initiative since 2003, the motive of the organisations is to raise awareness around HIV prevention and stop discrimination against people who are living with this disease.
On the initiative, South African captain Graeme Smith said that two million people die of AIDS-related deaths each year and nearly three-quarters of them come from sub-Saharan Africa.
